Part of the Press Crew -- Dan, Kristy, Stephen, and Lindsay -- taking a break near the press.
I
have been dealing with Press-related questions from photographers since
we first released this service. And believe me I think I have heard
them all!!
One recently recurring question line is “How do
I sell Press products?” and “How do I price them?” Unfortunately, all I
can give you is general guidelines based on information I have gathered
from conversations with other photographers over the past year. For
definitive answers you need to turn to each other for guidance. This
blog and the Miller’s Forum are perfect vehicles to get these types of
conversations rolling.
One thing I think most
photographers would agree upon is that you should not try to replace
your existing offerings with similar Press Products. Instead look for
ways to use them as add-ons to existing packages or products. Or try
using them as incentives. For example, your main business is family
portraiture and you offer three packages. Your customer orders the
least expensive package. Try enticing them to upgrade their choice by
offering a set of “customized” greeting cards, using an image of their
choice from that same session and their own greetings. Voila!
Additional sales! The possibilities are endless.
For more Press product ideas, check out the July 2007 newsletter. If you did not receive a copy, click here for a downloadable pdf. These newsletters are always full with useful and timely information.
Tracy Eichhorn