MIller's Press

admin — Tue, 31 Jul 2007 13:00:00 GMT

Part of the Press Crew -- Dan, Kristy, Stephen, and Lindsay -- taking a break near the press.

I have been dealing with Press-related questions from photographers since we first released this service. And believe me I think I have heard them all!!

One recently recurring question line is “How do I sell Press products?” and “How do I price them?” Unfortunately, all I can give you is general guidelines based on information I have gathered from conversations with other photographers over the past year. For definitive answers you need to turn to each other for guidance. This blog and the Miller’s Forum are perfect vehicles to get these types of conversations rolling.

One thing I think most photographers would agree upon is that you should not try to replace your existing offerings with similar Press Products. Instead look for ways to use them as add-ons to existing packages or products. Or try using them as incentives. For example, your main business is family portraiture and you offer three packages. Your customer orders the least expensive package. Try enticing them to upgrade their choice by offering a set of “customized” greeting cards, using an image of their choice from that same session and their own greetings. Voila! Additional sales! The possibilities are endless.

For more Press product ideas, check out the July 2007 newsletter. If you did not receive a copy, click here for a downloadable pdf. These newsletters are always full with useful and timely information.

Tracy Eichhorn

Customer Service : Press

MIller's Press