One of the first things a new Miller’s customer comments on is the way our prints are packaged. If I read the situation correctly, the first package arrives, you think to yourself “Hmm, that looks pretty nice. Box is in good shape.”
You then break into our fortified tape and finally get to the prints. “Holy cow, cardboard all around them, tape, plastic, shrink wrap, this thing could survive in a nuclear blast,” is how the internal conversation goes.
That process largely continues for the next few orders as you laugh to yourself and reach for the industrial scissors when our boxes arrive. Sometime around package 6 or 8, the thoughts turn to ”#!@*, why do they have to put so much junk around them so it’s so hard to see the (beautiful) prints?"
Over time, it becomes a nice ritual of breaking into the packaging, adding drama to the process of receiving visual confirmation that your prints look great. Somewhere along the way, you’ll receive a box that’s slightly bent, maybe a corner crunched, or (hopefully not) wet. You’ll nervously open the box, discover that our packaging saved the prints, and never complain about the mass quantities of tape/plastic again!
We recently had a customer let us know their package was brought to them looking like “it had been dipped in a vat of oil!”. So bad that the delivery company didn’t want to drop it off, but instead return it for credit/remake. Having already experienced the three stages of packaging emotional journey, she informed them that everything would be fine. Then opened it up to prove it to them!