We’ve made quite a few changes to the 2008 Baby & Child Contest, but the main goal remains the same – helping you bring sessions through your door during the slower season. We’ve got a couple of ideas to get you started with marketing the contest in your own community:
Order postcards and posters advertising the contest. We’re offering several templates this year, including a couple that allow you to drop in your own images. To order, log in and click on Order Materials.
Try some ideas used by Crystal McWhirt from The Crystal Image – Winner of the 2007 Baby & Child Contest Marketing Category. She rented billboard space and updated her studio website with information about the contest. She distributed calendars and flyers throughout her community, including high-end daycares, children’s clothing and gift boutiques, and the children’s section of the public library. She also worked with a local pizzeria, sending flyers out with pizza deliveries to targeted family neighborhoods. Here are just a few of her marketing pieces from last year.
Of course, we know you’ve got some great marketing ideas too and would love to hear them!