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Millers Blog

New & Improved Lustre Coating!

Starting on Monday, July 28th, Miller’s will be offering a new and improved Lustre Coating that’s not only environmentally-friendly, but also provides superior protection and visibly enhances the look of your prints.

 

A few details about the new coating…

-          While our current Lustre Coating is water-based, the generic description of our new coating is acrylate polymer (within the same family as Plexiglass).

-          The coverage and appearance is similar to lacquer, giving it a much richer, glossier sheen than our current coating.

-          The coating will be applied with rollers, resulting in a smooth, clean surface.

-          Our new coating offers improved protection against fingerprints, UV rays, and typical over-spraying found in home and office environments.

-          With no solvents, our new coating is environmentally-friendly.

-          It can be used on metallic paper, providing protection without diffusing the 3D effect of the paper.

 

FAQ's:

Q: What’s the difference in the new Lustre Coating versus the old Lustre Coating?
A: While our former Lustre Coating provided good protection, it didn’t visibly enhance the images.  Our new Lustre Coating not only provides superior protection, it also adds a rich, enhanced sheen to your prints.

 

Q: Can I still get the old Lustre Coating?
A: No. Our new Lustre Coating formula will be used on all images printed on July 28th and after.

 

Q: Can I see a sample?
A: We are now offering samples of our new Lustre Coating in our Paper/Texture Kits.  Simply log in to the Customer Area, then click on Resources | Supplies - Billable and purchase one for just $10.  Not only will you receive the Lustre Coating sample, but samples of all of our other textures as well. If you're interested in seeing the Lustre Coating only, please contact Customer Service at custserv@millerslab.com.

 

Q: Is there a price increase for the new formula?
A: No. The new coating is available at current Lustre Coating prices.  To view Lustre Coating pricing, click here.

 

Comments

 

Charles Graham said:

What if we need to match an older print?

July 24, 2008 6:05 PM
 

Lee M. Friedman said:

I tried to get you to change your supplier of your old lustre coating for a much better brand many years ago but the powers to be must have been in bed with the other company too long to listen to reason. I demonstrated a serious problem with the old coating and can't wait to see if this new coating has the same problem.

July 24, 2008 6:36 PM
 

David Koster said:

I can't wait to see the new and improved coating. I look forward to having a better product for my clients.

July 24, 2008 8:35 PM
 

brenda Kremser said:

I have long used matte luster coating for wall portraits to avoid the  use of glass which gives an unflattering glare and the inability to view the portrait from  any angle.  While I  applaud Millersw efforts to offer imporved products,  it seems wise to offer both until the end user (the photographers) have a chance to try it out  and give feedback. The lack of choice is not in our best interst.  I use lustre coating on every print that leaves my studio.  I now feel I have no satisfactorty alternative for matte protection.   I have seen the new finish and feel it is far too glossy as an all purpose finish.

July 24, 2008 9:13 PM
 

April Graves said:

I wish you would offer both as well until we photographers have the chance to see which we like better.  While I think it is nice that you at Millers are trying to improve what you offer, I question the aesthetic that the new finish will give.  It might be beautiful, but when I here glossy it makes me cringe.  

July 25, 2008 7:17 AM
 

John Frank said:

I always thought the UV resistance could be better than the old coatings offered.  If I read this correctly, the base material- acrylate is based on the SMA copolymer family of resins.  This is the stuff aircraft windshield are made of, and therefore require excellent UV stability.  Soooo, I applaud the change.  One more think, while we often fear the unknown,  Millers is pretty good at doing things I end up liking at the "end-of-the-day."

July 25, 2008 9:25 AM
 

Meggan Jacks said:

Not enjoying the prospect of a cold-turkey switch.  As was previously mentioned, what if I need to match a print that was done before and the client wishes to display them next to each other? if I can't get the same coating, I will either have to reprint the previous image (and re-frame it) or go with another lab who is offering the matte luster coating.  I don't care so much about the change, but don't do it cold turkey.

July 25, 2008 10:50 AM
 

Julie Brown said:

Hi all -

Thanks for the feedback.  We did have a couple of key factors that lead to the decision of replacing our former coating.  First of all, we have been testing a variety of formulas and hardware over the last several months and have found this Lustre Coating to be far superior in every way.  Also, the size of the equipment and number of machines we need makes it impractical to offer two options; this combined with adding it to all of our ordering software applications would have certainly delayed the introduction by many months.  If you are concerned about matching older prints, we would recommend not adding any coating to the print, as our previous Lustre Coating was nearly invisible.  All this being said, many customers have seen the new coating and the response has been overwhelmingly positive...if you'd like to see it yourself, you can order one of our Paper/Texture Sample Kits from Customer Area | Resources | Supplies - Billable.  Try it...we think you'll be pleased!

Thanks,

Julie Brown

July 25, 2008 2:05 PM
 

David Nall said:

If I had wanted glossy prints, I would have been ordering them on glossy paper.  What is the point of having only glossy-looking prints when you want them protected w/lustre coating?  I'm checking out ACI labs, now, to see how their quality is.  I may be switching, especially if all my protected images are going to have a sheen to them.

July 25, 2008 3:56 PM
 

Susan Zadrozinski said:

I can understand Miller's reasoning for switching to the glossy protective coating, however, from a consumer point of view, my customers like a matte coating. I have always wanted Millers to offer a "true" matte coating option. Now I only have glossy. True, I haven't seen it yet, but am pretty sure I will prefer matte over glossy. If I decide to go without any lustre coating, what can I expect concerning the prints longevity with exposure to light etc?

July 26, 2008 7:35 AM
 

Steve Thanos said:

Obviously there's a big concern with doing away with the matte finish we choose to order. I don't want to be forced into a glossy only box either. I'm sure it's a very beautiful gloss but I still want matte.  There are plenty of other good labs that offer luster as a matte finish. From a business standpoint this new gloss can't be so good that it's worth loosing lots of business over.

July 26, 2008 9:46 AM
 

Dave Mencl said:

Our Clients really like having a choice in finishes, and we do too.  It is an excellent way to increase our  profit.  We have not seen the new finish, but as a 25+ years Miller's client, I trust your decisiion.  I was never excited about the  water based lustre finish from the start.  Your matte laminate finish is really my favorite for general purposes, but the cost is substantially more than lacquer.  I would bet you you sart selling more matte laminate.  Any chance that will allow you to lower the price?

July 26, 2008 10:14 AM
 

Pics4u said:

Just received a sample of the new coating...sorry but I still prefer the old model.   I don't need it to "enhance" the look, we use it for protection so we don't need to add glass or plexy.   If I want glossy pics I'll order the appropriate lamination.

August 1, 2008 5:35 PM
 

Julie Edwards said:

I like it.  Received several prints this week with the new coating.  I was worried it would be too glossy, but it's not.  I like the way it ads a bit of heft to the paper.

My only concern is it seems to be a bit sticky or tacky to the touch, but I'm not sure- maybe I imagined that...

Overall, it does seem to be  step up.

August 2, 2008 11:32 PM
 

Andie said:

I was beginning to think i was the only one.  I've been using Mpix, which is a Miller's company and I hate the new lustre coating - it's way too glossy for me.  If I want gloss i would select that option.  I vote for the matte lustre coating to return.  Bad biz decision from Millers in my opinion!

August 5, 2008 11:56 AM
 

Bruce Lorenz said:

the new coating looks like CRAP! sorry to be blunt, but it doesn't match my studio samples, is way too shiny and reflective, and just looks cheap! I love Millers, but this could be a deal breaker for me.

sorry Arnie, but I'm pissed and very surprised!

bl

August 5, 2008 4:27 PM
 

Bruce Lorenz said:

...and by the way....finger prints show more on the new finish...everyone knows that they show up more on glossy prints than semi-prints!  doooooh!

bl

August 5, 2008 4:36 PM
 

Don Rogers said:

This really is bad... the high gloss has got to go... it cheapens the print quality.  They say that boy doesn't bring out the detail and give it more punch... If I wanted  

a glossy finish I would ask for it.  can't imagine what the glossy coating looks like.  The prints are tacky to the touch too... hate that.  

I think the true professional out there, won't like it.  Some of the new guys out there might not know the difference..

I have emailed Arnie to voice my complaints......   Hope everyone else will to.

The CS person at millers said they have not seen any complaints about it... like I was the first....

Don Rogers - Austin, TX

August 6, 2008 3:55 PM
 

Karen Minzner said:

The new finish is way too glossy, way too reflective, and has a bad odor.  I love Miller's but these prints just look way too cheap.  I will likely be switching labs.  

August 7, 2008 5:14 PM
 

Brittney McChristy said:

I hate the new glossy finish. I would order glossy if I wanted glossy. It reminds me of drugstore glossy. I really like the old lustre finish that was just off of matte. Plus the new finish shows fingerprints like crazy. I just send out a bunch of orders, and am crossing my fingers I don't get a ton of complaints. I am really at a loss as I always UV coated all of my prints.

August 8, 2008 12:14 PM
 

Craig Lampa said:

I also hate the new finish. I've had to spray prints in house because my customers have complained also. I've been with Millers for over 15 years but will have to switch to another lab for my studio portraits because of this terrible product. I will however keep my pic-a-pac and under grad business with them because these are not affected by this "improved product"!!!!

August 8, 2008 2:08 PM
 

mindy harmon said:

I contacted customer service thinking that they sent me the wrong finish and they told me it's the new lustre coating.  I asked if they had complaints about the new finish and the rep told me no that everyone loves it.  Seriously?  The glare on the photos is really outrageous.  It looks just plain cheap.  Either I will have to spray in house because I now can't order the coating from Miller's.  Or, I will have to switch labs.

August 8, 2008 2:22 PM
 

Jimmy Sneed said:

I FULLY AGREE WITH BRUCE LORENZ.

August 8, 2008 2:29 PM
 

Jimmy Sneed said:

I ALSO AGREE WITH BRUCE LORENZ. IT LOOKS LIKE CRAPP

JIMMY SNEED

August 8, 2008 2:41 PM
 

Scarlett Hendricks said:

I called customer service yesterday and they said SORRY no alternative .   First of all as a business owner myself, I feel that was POOR customer service.  

The prints look too glossy which in my opinion makes them seem cheaper, and they fingerprint awfully, and you can see the imperfections from the mattboard if the print was mounted--SORRY MILLERS --LISTEN UP from all your customers concerns,  I am checking out Buckeye Lab on Monday.

August 9, 2008 9:20 AM
 

Bruce Lorenz said:

I guess Millers figured that they would lose a certain amount of clients with the glossy only option, whatever that acceptable number is I have no idea, I'm only sorry that I may be one them :-(

bl

August 10, 2008 2:13 PM
 

00042570 said:

Seems like Miller's has felt that the decision to provide one level service was the best one.  I don't understand why a company with such a huge operation that swears by its customer service did not give the customer a choice in this matter.  This has to be the worst customer service blunder they have ever made.  What a tragedy to see an industry leader run by its pocketbook rather than its customer service.  You'll send me a sample if I will spend $10 on a sample kit.  What kind of garbage is that?  A company who says they are customer based would have sent out sample to all of it's customers as it announced the change.  But instead you have decided that increased market share has determined that more is better.  Just as this decision was made by the bottom line, the decision to allow anyone who wants an account to have one.  It used to be a special feeling to have my prints handled by Miller's now it's just a lab and I'm just a number.  Thanks for reaffirming that the customers opinion is not  the one that matters.

August 10, 2008 3:00 PM
 

Amy said:

I agree.  It's terrible!  It doesn't match anything I have, and it looks very cheap.  I will be looking into other labs.  I use lustre coating as a standard on all prints 8X10 and smaller.  This new coating will not work for my studio.

August 11, 2008 12:36 PM
 

Mika Beth said:

Honestly, I don't see what all the fuss is about.  Yes I see a difference. It is glossier, but the old lustre was not a flat matte.  The old had a sheen too. The difference is not huge.  Infact, I think the colors are more saturated with the new. It doesn't bother me a bit. Rock on Millers!

August 11, 2008 2:53 PM
 

John said:

I'm thrilled with the new finish.  It's more like a clear gloss spray, though.  Maybe you should call it that.  The old lustre finish didn't really provide much protection, much like no spray at all.  My studio samples prove it.  

August 13, 2008 1:06 PM
 

Grace said:

I do not care for the new coating.  It is *way* to glossy and is so far from the old that my clients also do not like it.  I am not sure where I am going to go for prints now...

August 13, 2008 2:58 PM
 

Nicole K said:

The new lustre coating is okay but, I much prefer the old.  I agree that it makes the images look as if they were printed on glossy paper not matte paper and I'm afraid that many of my clients will be a little disappointed with the change, just as I am.

I would love to see the old lustre coating return as an option.

August 13, 2008 3:26 PM
 

Marie Cox said:

I will no longer be using Millers...I just received a large print order with wall prints that look like crap...they are so glossy they remind me of a freaking walmart print...no more Millers for me.

August 13, 2008 8:08 PM
 

Gina @Leonard Photography said:

Has anyone noticed an inconsistant amount of gloss in the New Finish? I receive some album pages 1 week ago that seemed much glossier than the set of pages that I received yesterday. The first set I hated because they looked cheap. The set I got yesterday seemed to look better. It could be my imagination. We are not sure at our studio what we are going to do about the new finish, but it has atleast made us talk to other labs and consider swithching. We have been with Millers since we opened our studio and have been a very happy customer until now. It would have been nice to atleast have a little more warning on the change of finish than we got. We were at WPPI and not one person at the Millers Booth mentioned it then.

August 14, 2008 1:43 PM
 

Tom Underwood said:

To Tracy, Marsha and Justin:

I'm just wondering if there will be any more resposes on this thread about the new luster-coating.

I was floored when I got my first order back re: glossy sheen, fingerpints were impossible to avoid, non-matte look. Also, I ordered a lay-flat album that again looks very cheap with lustre finish and the pages are warping. I know that it is a lesser-quality product than a flushmount album but it was $179 for an 8x8 album that I had planned to use a parent album. I am sending it back because of the warped pages.

I don't want to leave Miller's but need to know if I do NOT get lustre spray, what is the longevity of print.

Thanks, Tom

August 14, 2008 2:33 PM
 

Julie Brown said:

Hi Tom,

We've been trying to personally contact everyone who has posted feedback about the Lustre Coating.  We'd be more than happy to talk with you over the phone.  Marsha has left you a message.  Please feel free to call her back at your convenience.

Thanks,

Julie

August 14, 2008 4:17 PM
 

Bonnie Johnson said:

The new coating is so difficult for me when used with true black and white prints. I've used matte paper for 10 years now and I think that very much completes the whole "look" of the portrait. To me, the glossy finish cheapens the images. From now on, I will just have to order without the lustre coating, but I hate to not include this extra protection for my clients.

Please reconsider,

Bonnie

August 15, 2008 10:16 AM
 

Charles Graham said:

Your new Luster coating may be new but it is not improved.

I have had to have some prints redone because not only I did not like the glossy look neither do several of my customers whom I have been photographing for the last few years.  And because my customers don't like the new finish but want some protection on their prints that is causing me problums.

August 15, 2008 2:34 PM
 

Pics4u said:

Our studio is one of those that received a call from Millers because of our complaints on the new Luster Coating. First off, I feel they need to rename it "cause it ain't luster no more"...  Semi-gloss at best.  

One big point that Arnie made was that the old coating did not offer the level of protection they would have liked to see. (water spotting, etc)  He maintains you can actually spray the new coated images with Windex and wipe them clean. That level of protection may be just about the only positive thing I can say for the "new and improved" model.

I'm going to order some sample prints and try using a dulling spray on top of the Millers coating.  The company that makes the higher gloss coating for Millers also offers some satin flavors in a spray can or by the quart. I don't like to spray in house but it may be the only alternative.  Either top coat Millers to reduce the sheen or completely switch to our own coating.  I'm hoping a light topcoat will do the job.

In Millers defense,  Arnie swears they tried a wide variety of options, even working directly with the coatings  company chemist.   No matter what additive they tried to reduce the sheen, it always seemed to create application problems. (roller marks, uneven drying, etc)  It also seems this was not a cheap conversion for them.  The rollers, etc.  cost a small fortune so at least they did not jump into this lightly.

I'm still going to work on finding an alternative solution and in the meantime,  we are no longer doing coatings as a standard application.  We will only offer it as an option at the clients request.   For some clients, the higher level of protection offered may be worth the increased gloss level.  Time will tell.

Greg

August 15, 2008 7:06 PM
 

Lilac said:

Ditto on the negative feedback for the new lustre coating.....do not like the gloss-like look....I feel it cheapens the print.  Will have to consider other alternatives for my matte finishes.....wish both options were provided by Millers -- surprising to have this option taken away.  

Sadly,

Lilac ;)

August 17, 2008 12:33 AM
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