My first project when starting at Miller’s was analyzing responses collected from our annual survey. Being a newbie, it was an extremely insightful view for me into our customers’ wants and needs with the biggest takeaway coming loud and clear from our active customer base – we need help marketing.
When the economy hit a rough patch, it became apparent that if there was ever a time to help you market to current and potential customers, the time was now. With a little help from several marketing experts and a group of willing Miller’s customers, we set out to develop a marketing solution that was not only quick and easy to use, but equally important, one that delivered results.
As you’ve hopefully read in the last few newsletters, we’ve made progress, creating a program called MarketNow. Initially focused on Wedding, Portraiture, and Sports, MarketNow gives you the ability to easily step through the process of building a marketing campaign. Start by researching your segment by reading informative articles available on the MarketNow site. Then begin reaching out to leads by using one of our customizable marketing pieces, printed at a discount by Miller’s. If you have a mailing list, simply upload it for automatic address printing, or if you need help building a list, purchase any of the segmented lists provided by MarketNow. Finally, implement the campaign, and actively track your results on our lead generation spreadsheet.
We say we’ve made progress, but you’re probably wondering what that really means. I’m happy to report that as I type this, our willing customer group is walking through MarketNow, creating their own campaigns and helping us identify any last details we might have missed. Once testing is complete (so far, feedback has been very positive), we’ll be ready to formally launch. Of course, you’ll be the first to know.