I grew up in the 70’s. Well, I really never grew up but I was a kid when most of today’s “classic rock” was new. Now-a-days, to keep sane during the day, I have loaded most of my music collection on my portable jukebox. Mind you, it is legal. I mean come on, I work with copyrighted pictures all day and would be pretty stupid not to follow the same rules with my music. Besides, I make enough money to pay for CDs and I just can’t buy in to the electronic storage. I guess I have just replaced too many hard drives.
Anyway, I had some Led Zeppelin cranking yesterday afternoon after the others who share my office area had left for the day (those Mpix guys are squares) and, as I was toiling away thumping my head against my monitor, Black Dog came on and I immediately flashed from some session variable problem back to 1978. Flashback or not, there I was, driving my old Rambler down the Clearwater causeway to the beach. Back then, Clearwater Beach, Florida, was kid-friendly rather than condo central. I could always count on meeting a few of my friends there. With gentle gulf breezes and no crowds, it truly was paradise for a young person back then. The problem is the only memories I have are the ones in my head and most of them are clouded by the excesses of an 18-year old drinking age. What I wouldn’t give to be a kid again (who wouldn’t) and have the gadgetry kids today have to capture their youthful experiences.
Misty Mountain Hop is playing now and I am trying to figure out how big my cardboard picture box would be if I had to store the number of images kids are taking today with 70’s technology. I would need a tractor trailer! Which begs the question, what are today’s kids doing with all those images? Let’s face it, phone pictures are crap but they might be ok in a press book. Most pocket camera pictures, if you are lucky enough to get a crisp one, are more than adequate to print even at 8×10 size. So here is a test to see if anyone is reading these blogs: How can I help you – the studio – get your customer’s printable images to a place where we can both make some money from them?I am worried that although kids are taking pictures, uploading them to Facebook, MySpace, PhotoBucket, etc. they aren’t properly archiving them. Our parents had Super8 film projectors and dare I say (we are a Kodak lab) Polaroid instant pictures. Today’s kid shots are laying on some hard drive or on a CD that may become unreadable in three years after the substandard glue releases and the shiny aluminum layer no longer shines.After 20 years in this business, I believe whether it’s press or silver halide, printing is the only way to make sure our customer’s most valuable memories will be there to help them remember the “good old days”. What I would give to have a snapshot of the 2 empty six packs we drank while cruising down the causeway with the windows down and Stairway to Heaven blaring…
Paul Cushing